Beauty And The Beast: A 30th Celebration, was set to be one of the most magical and memorable nights in Disney history, so naturally, we wanted to create a campaign that was bigger, bolder, and more beauty-ful than ever, all while highlighting the uniqueness of this immersive 360 event, showcasing its star-studded, A-list cast, and honoring the whimsy of the original animated classic.
Across three months and cross-country shoots, we captured each talent in current-day costume pieces, each featuring easter eggs of their animated character. From there, we collaborated with the incredible Eve Nelson and Dawn Soler to score original music and leaned on sound mixing house, Unbridled Sound to deliver that perfect marriage of score and picture. Add to the mix We Are Baked’s VFX and CGI expertise, and three, unique fairytale shoot spots were ready to come to life.
The magic continued teasing little by little through various BTS spots, ultimately leading to incredible anticipation and hype behind one of the most magical, Disney-filled nights of the holiday season.
Served as Director of all EPK and Talent Interview footage.
2023 Clio Awards - Special Event Campaign (Bronze)
2023 Promax Global Excellence Awards - Live Event Promo (Silver)
2023 Promax Awards - Live Event: Program Campaign (Silver)
2023 Promax Awards - “Introducing Belle” Short Form Promo (Silver)
2023 Promax Awards - “Tale as Old as Time” Program Design Promo (Finalist)
2023 Promax Awards - “Introducing Beast” Live Event: Program Promo (Finalist)